Maltman Consultancy Ltd


Key Achievements.

I have a strong track record of achieving sustainable sales and profit growth for several breweries in an international environment. I do this by establishing and maintaining positive working relationships with distributors in multiple countries and using well developed influencing and negotiation skills.

I have strong networking skills and have built fantastic relationships with key influencers globally.

I am a key part of the ongoing establishment of a Collaborative Network, which will promote and protect the interests of Craft Breweries in Northern Ireland and on an International platform.

I am recognized as a trusted advisor in the Craft Beer Industry in Ireland. I was approached to act as an Event Manager for the inaugural Belfast Craft Beer Festival in Custom House Square. I play an integral role in the successful organization and running of the festival and look forward to another successful beer festival in May 2017!

I have represented NI Beer on many occasions, one of which was a Study Tour of Denmark (June 2016) organized by Enterprise Europe Network and Invest NI (jointly funded by European Commission and Innovate UK).

CV On Request


What I Do.

I am an ambitious, commercially minded individual who thrives in an international business environment. I am keen to use my education and experience to make my mark in any industry.

  • Business Strategy

    I work with clients on strategy, planning and problem solving.

  • Business Development

    I help clients develop business skills and knowledge. These topics range from designing a business model or strategic plan, to determining which marketing techniques to use and how to use them.

  • Event Management

    I offer expertise on the planning and execution of beer festivals and large scale food events. I am an expert on all things craft beer and food!

  • Import/Export Negotiation

    If you're setting up in business or your business is expanding overseas it's vital to make sure you are handling your import and exports efficiently. I will provide you with all the support you need to ensure the smooth passage of your goods. I can guide you through every aspect of importing and exporting from initial strategy to distributor management and sales growth.

Work Enquiry

Career and Qualifications

Maltman Consultancy is your all-in-one consulting firm for craft beer. Whether you are a brewery that needs sales and marketing help, a distributor that wants craft beer training for your sales team or a bar or restaurant looking to increase profits through craft beer, I can help!


November 2016 – Present

Maltman Consultancy Ltd


Providing an analysis of existing business practices at ‘Ireland Craft Beers’ and making recommendations for improvements (a new business model)

Working closely with NI Brewers to achieve sales growth in new markets

Undertaking industry research and data collection to present findings and analysis to clients

Preparation of business proposals for funding opportunities with Invest NI

Developing management skills in local businesses by improving work performance and organisational communication

April 2015 – November 2016


General Manager

Reporting directly to the CEO, based in San Francisco, and managing a close knit team in Belfast

Creating and tracking business plan/ sales strategy to include short, mid and long-term planning

Leading a cross functional team to deliver company targets while developing and enhancing and operational standards and procedures

Strengthening connections and reputation of the business within N.I. promoting the company’s mission and values

Coordinating marketing, hardware, software, firmware and brewing team to create and execute milestones in a timely fashion

New product development through promoting innovation and empowering employees

Managing resources and budgets, weekly, monthly and quarterly financial reporting, performance review and cash flow projections

Planning, directing and organising the activities of 26 members of staff

Hiring, training and human resources management to ensure high customer and client satisfaction

Analysing complex information and contributing towards strategic decision making

Leading a project-based environment and using a project approach to tasks

Encouraging Teamwork and Innovation in a dynamic and challenging working environment

November 2011 – March 2015

Hilden Brewery

Sales and Marketing Manager

Strategic planning for international development of brand.

Market analysis and research into new markets.

Driving growth in markets in line with global strategy.

Building strong relationships with existing suppliers and exploring and recommending new partners/ routes to market.

Coordinating promotional plans, social media activity.

Increasing national and international sales and market share.

Analytical review of new business model.

Developing and building the business internationally through distributor appointment and engagement.

Collaborating with Invest NI for grant applications, market research and global trade missions.

Chairing the Hilden Beer and Music Festival committee.

Identifying opportunities to collaborate in beer and music events across Ireland and internationally.

Planning and coordinating all aspects of external events.

January 2011 – November 2011


Business Development Executive

Managing 19 distributors across 12 countries in the Far East, generating weekly and monthly sales reports.

Travelling extensively to support and review performance of distributors in host countries.

Increasing visibility in the Far East region through: increased sales, introduction of new distributors, expanding the product range and building lasting relationships with key customers.

Working with the marketing and travel department to host a bi-annual distributor conference held in N.I.

Promoting the Randox brand and providing support for the distributor at international exhibitions and conferences.

Undertaking training in a wide range of products and services and communicating with distributors on a daily basis via email, phone call or conference call to provide a supporting role.


2009 – 2010

Queen's University, Belfast

MSc, International Business, Masters with Commendation

Outstanding Performance in International Business Strategy (sponsored by Randox Laboratories)

One of two students selected to attend Peking University in Beijing to conduct research for final dissertation (£2500 sponsored by Santander)

2004 - 2008

Queen's University, Belfast

BSc, Business Management, 2:1

Nominated student representative for two years liaising with academic staff to improve the course content and student support from Queen’s University Management School.

Additional Qualifications

April 2014 - June 2014

Queen's University, Belfast

William J Clinton Leadership Institute at Riddel Hall.


Leadership in Industry- Food and Drink.

Classification Level 5

Award in Leadership & Management through the Institute of Leadership & Management (ILM).